https://adwatchnews.com Ad Watch News is an independent celebrity news and commentary site: ad campaigns and endorsement deals, brand backlash and pulled ads, viral moments, pop-culture controversies, and the stories around them. Not affiliated with any celebrity or brand. en-us https://adwatchnews.com/ads/novig-sports-betting-ad/ https://adwatchnews.com/ads/novig-sports-betting-ad/ Sun, 13 Sep 2026 12:00:00 GMT The Novig ad was never just an ad. Sydney Sweeney went nude for a betting app she partly owns ... and the outrage that followed was part of the design. https://adwatchnews.com/ads/american-eagle-great-jeans/ https://adwatchnews.com/ads/american-eagle-great-jeans/ Tue, 01 Jul 2025 12:00:00 GMT Before Novig, the American Eagle denim campaign built around a “great jeans” pun became Sweeney’s first self made national news cycle. https://adwatchnews.com/ads/dr-squatch-bathwater-soap/ https://adwatchnews.com/ads/dr-squatch-bathwater-soap/ Sun, 01 Jun 2025 12:00:00 GMT The Dr. Squatch soap ad starring Sydney Sweeney leaned into bathwater jokes, dropped a limited bar, and sold out fast. A masterclass in stunt marketing that outsmarted every serious competitor in the category. https://adwatchnews.com/ads/laneige-global-ambassador/ https://adwatchnews.com/ads/laneige-global-ambassador/ Fri, 05 Jan 2024 12:00:00 GMT A paid ambassadorship across 40 countries, zero equity stake. The quiet opposite of how she structured the Novig deal, and it explains exactly why she took both.