Chappell Roan Chose Eden Sherry for Charli's Tour. Sherry Made It in a Day.
Hunter Clem called. Sherry had just finished a new set in her studio. The custom laced leather look was on Charli xcx's stage the same week ... and now everyone wants to know who Eden Sherry is.
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Chappell Roan guested on Charli xcx's Music, Fashion, Film Tour this week and performed a "Boom Clap" duet that has been bouncing around as a 2026 meme. For the appearance, stylist Hunter Clem called up Eden Sherry, a London-based LCF graduate who launched her brand in 2025 and works exclusively with deadstock leather sourced around the city. Sherry had just finished a new piece in her studio. She made the whole look in a single day.
The result: a slashed-up black leather top covered in grommets, hemmed together with laces, paired with bikini bottoms from Sherry's summer line. It was adapted from her recently finished Folded Belt Set. You can trace the DNA immediately if you know Sherry's work, but on a stage at that scale it reads as something specific to Roan's rocker camp register.
Who Eden Sherry Is
Sherry graduated from the London College of Fashion in 2024, then won an award in Portugal in 2025 and launched her brand officially that same year. She was born in New Zealand and raised in Hong Kong, and her work sits in a space that feels somewhere between fetish couture and punk reconstruction: every piece comes from deadstock leather she finds around London, cut and reassembled. Before Roan, her highest-visibility moment was FKA twigs on the cover of Rolling Stone, wearing one of Sherry's bag tops.
"I am obsessed with capturing moments of energy, frozen in time," Sherry told Dazed. That is not a vague designer statement. The deadstock constraint is what makes it concrete: each piece uses material that would otherwise not exist in circulation, given a second version of itself.
What the Commission Actually Means
Roan picking a custom look from a designer fewer than two years into her brand is a specific kind of career acceleration. It is not a paid deal; it is the stylist knowing who to call. Hunter Clem has built a reputation for finding exactly this kind of emerging talent before the fashion press does, and the Sherry commission is consistent with that approach.
"Chappell's stylist Hunter Clem reached out a couple of weeks ago to request some pieces, and we had just finished our new Folded Belt Set in our studio," Sherry said. The subtext is that the look was not commissioned for the specific Charli appearance: Clem pulled it once the set existed and the opportunity landed.
Sherry on Roan: "She is a massive role model for authentic self-expression and not taking yourself so seriously." That read is what connects the two aesthetics. Roan's whole brand identity is a version of camp sincerity, and Sherry's work shares that register: maximalist but built from real constraint, theatrical but made by hand.
The Fashion Internet Takes Notice
The Dazed piece is the sole outlet to have covered the Sherry commission at time of publication. That will change quickly. The cycle from "one editorial outlet" to "fashion Twitter has an opinion" to "stockists start calling" tends to compress fast when the celebrity involved is Roan, whose aesthetic associations carry a lot of weight with the audience that buys from emerging designers.
Sherry has a first live presentation planned for next summer. The Roan moment means she will walk into that presentation with a different kind of name recognition than she had a week ago. The window between a single celebrity co-sign and a full commercial debut is exactly where brand trajectories get set.
Ad Watch News is an independent commentary site. We have no affiliation with Chappell Roan, Charli xcx, Eden Sherry, or their representatives. This piece is based on Dazed's reporting.
