The Common Bra Problem Skims Finally Got Right, Per Style Editors
Good Housekeeping editors tested four Skims styles in a lab and found one that actually lifts without underwire. The brand just launched its holiday shop with Kendall Jenner.
At a glance
- Tested and verified
- Good Housekeeping's Textiles Lab rated the Skims Wireless Form Push-Up Plunge Bra comfortable all day, with real lift and stable straps. Price: $58.
- Holiday timing
- SKIMS Holiday Shop launched October 29 with Kendall Jenner; NikeSKIMS Fall 2026 added body-contouring bras on October 22.
- Caveat
- Some testers reported cup overflow at larger sizes. The $58 wireless price point is premium territory.
The standard push-up bra has one real problem: the wire. It lifts, it shapes, and eventually it digs in. Wireless options solve the comfort issue but usually sacrifice the lift. Kim Kardashian's Skims has been quietly working on that gap, and a Good Housekeeping lab test published in June found one style that actually threads the needle.
Amanda Constantine at Good Housekeeping tested four Skims bras through the publication's Textiles Lab and named the Wireless Form Push-Up Plunge Bra ($58) a standout. Her assessment: "comfortable all day, lots of lift without an underwire, straps stay in place." That combination is rarer than it sounds. Most wireless push-up styles use thin cups that flatten rather than lift. Skims uses foam padding thick enough to replicate what a wire would do without the structural discomfort.
Comfortable all day, lots of lift without an underwire, straps stay in place.
What the Lab Found Across Four Styles
The lab's full results are more nuanced than one winner. The Fits Everybody T-Shirt Bra ($58) ran true to size and came in inclusive nude shades, but some testers found the underwire dug into underarms and the cups extended too far back. The Ultimate Bra Teardrop Push-Up ($64) offered extreme lift using a thicker back band and a plunge design engineered from 3D scans of real women's breasts, though Skims recommends sizing up if you're between band sizes. The Scoop Bralette came in at around $44, soft and strap-friendly but not structured enough for larger cups.
The Wireless Form was the one that resolved the core tension. That makes it the most interesting piece of product engineering in the lineup: it addresses the exact complaint that pushes women away from push-up bras in the first place.
The Holiday Push and the Bigger Picture
Timing matters here. On October 29, SKIMS launched its Holiday Shop with Kendall Jenner in a plaid bra and thong set, expanding the brand's visibility in the intimates category right before the gifting season. A week before that, NikeSKIMS dropped its Fall 2026 collection (October 22), which added "body-contouring bras" and "seamless knit styles" to the athletic line, per Hypebae.
The pattern is consistent: Skims is not just selling shapewear anymore. It is building a full intimates range, one problem at a time. The 3D-scan engineering behind the Ultimate Bra, the lab-validated comfort of the Wireless Form, and the NikeSKIMS sculpting bra expansion all point toward a brand that wants to own the fit conversation, not just the Kim Kardashian association.
The Caveats
The Good Housekeeping test was not a clean sweep. The Wireless Form had reports of cup overflow at larger sizes. The Ultimate Bra's sizing quirks may catch buyers who do not read the notes. And at $58 for a wireless bra, Skims is competing with specialty lingerie brands, not just department-store basics. Whether the lab result translates to broad satisfaction across body types is a different question than what four editors found in controlled conditions.
Still, having a bra pass the Good Housekeeping Textiles Lab test is a different marketing signal than a celebrity campaign. It is the kind of third-party validation that moves a brand from "aspirational" to "actually works." Skims noticed. The holiday shop follows.
