SharkNinja Sends Brady, Hart, and Sabalenka to Trash Beckham's Home
The home appliance brand's first-ever global holiday campaign puts four celebrity ambassadors in one house. The twist: the star playing the homeowner also co-founded the production company that made the ad.
SharkNinja has handed David Beckham's house keys to some very famous friends. Tom Brady, Kevin Hart, and Aryna Sabalenka arrive as houseguests who make themselves a little too comfortable with his appliances, in a campaign called "There's No Home Like a SharkNinja Home." Adweek, which reported the launch, describes it as the brand's first global holiday push to put the master brand and several of its 40-plus product categories into a single campaign.
The wrinkle is in the credits. The ad was produced by Studio 99, the production company Beckham co-founded. The person playing the homeowner also owns a piece of the company that built the ad. SharkNinja and Studio 99 have worked together before: Studio 99's homepage lists "David Beckham x Kevin Hart For Ninja Luxe Cafe" (dated May 2026) and "Ninja Kitchen X Christmas" (2024) as past projects. The holiday 2026 campaign is the largest joint effort confirmed so far.
The celebrity mix is worth pausing on. Beckham (Inter Miami co-owner, longtime Adidas ambassador) and Hart (comedian with his own lifestyle brand, Hartbeat) are familiar faces in ad campaigns. Brady (six-time Super Bowl champion, now retired, with the TB12 performance brand) and Sabalenka (world No. 2 in tennis, 2023 and 2024 US Open champion) less so in home-appliance categories. SharkNinja's pitch is that all four are genuinely embedded in the culture of winning and home performance, not just in front of the lens.
An Appliance Brand That Learned to Move Like a Media Company
According to Adweek, SharkNinja content generated over 19 billion impressions in 2026, and the company says it is doubling down on creators. That language points to a specific strategy: SharkNinja has treated its products as culturally shareable objects (viral cleaning gadgets, countertop appliances people photograph) and built a creator layer on top. The celebrity campaign is the premium tier of that same logic.
"Sharkninja holiday" as a search term hit a peak interest score of 100 on Google Trends on October 26, still at 97 on October 27, based on DataForSEO data pulled for this article. That kind of search momentum in late October, before the ad even finished its first broadcast week, suggests the campaign landed with people looking for it rather than just being served it.
Four Ambassadors, One House: Does It Hold?
Celebrity endorsements typically work by transferring one person's identity to a brand. Four ambassadors in one spot complicates that transfer: each person's association competes with the others. The house concept sidesteps the problem by making the crowding the joke. Beckham's famous friends use his gadgets because the gadgets are worth using. The product is the reason everyone is there, not the celebrities themselves.
Whether that framing survives broadcast remains a question. Audiences often remember the celebrity and not the brand in multi-star spots; SharkNinja is betting its products are distinctive enough to anchor the recall. SharkNinja has not publicly commented on the specific media buy or what metrics it is using to evaluate the campaign.
The holiday 2026 season is the test. Brady, Hart, and Sabalenka will keep showing up in Beckham's kitchen through December. How much of that traffic SharkNinja converts into first-time buyers is what the brief will answer come January.
