Yerin Ha and Michael B. Jordan's David Yurman Holiday Ad Has Fans Talking
The luxury jeweler's 'Share the Warmth' campaign pairs the Bridgerton breakout and the Sinners star for a 40-second card game, and the chemistry is driving more fan buzz than the jewelry.
Three days after David Yurman released "Share the Warmth," its 2026 holiday campaign, the ad's two leads are trending higher on Google than the jewelry they are wearing. Yerin Ha and Michael B. Jordan sat down to play Go Fish at Washington Square Park for a 40-second film that dropped November 4, and fan commentary is tracking the cast's chemistry more closely than the Starburst and Armory collections on their wrists.
The Go Fish Scene That Is Driving the Buzz
Jordan, who serves as David Yurman's Global Brand Ambassador, matches cards with Ha, the Bridgerton breakout who played Sophie Baek. At one point he leans forward and says: "So you're like a little hustler!" after Ha takes a round. A third star, Inde Navarrette, appears separately in the spot, searching for a gift and hailing a cab outside the park. The ad was shot at Washington Square Park in New York City, per V Magazine.
So you're like a little hustler!
Ha's reply: "Oh, wow, OK! I can sense it." The exchange runs about five seconds.
Three Stars, One Brand Strategy
The campaign is David Yurman's primary marketing vehicle for its holiday collections, covering pieces from the Starburst and Armory lines along with 18K gold Cable bracelets, per V Magazine. The brand placed its gift-season window on three celebrities who collectively represent the year's biggest streaming breakouts. Jordan anchored Sinners. Ha appeared in Bridgerton season three and Dune: Prophecy. Navarrette is on the same red-carpet circuit.
What is making "Share the Warmth" travel is the same mechanic that powers any effective two-hander: the audience writes the subtext the ad does not write for them. Jordan and Ha are not performing romance; the ad does not ask them to. The card game keeps the register light and the interaction short, which lets viewers invest their own reading into one quick exchange. Bustle noted that any fan speculation about the pair is "evidence of literally nothing" in terms of a real relationship. The fan response, whatever readers make of it, is the kind of organic engagement that holiday ad budgets rarely generate by design.
The campaign is expected to run through the holiday season. David Yurman has not publicly commented on the fan response. Neither Jordan nor Ha had posted about the campaign on Instagram at time of publication. We will update this entry if the brand or the talent release additional campaign content.
Ad Watch News is an independent commentary site. We have no affiliation with David Yurman, Michael B. Jordan, Yerin Ha, Inde Navarrette, or any party named in this piece.
Sources & further reading
- Bustle: "Yerin Ha & Michael B. Jordan's David Yurman Ad Has Wild Chemistry," Grace Wehniainen, November 4, 2026
- V Magazine: "Inde Navarrette Stars in David Yurman's 2026 Holiday Campaign," Joda Amankrah, November 5, 2026
- Wikimedia Commons: Yerin Ha at the 2023 Logies, Sydney. Photo: Bebop998, CC BY-SA 4.0
