Priyanka Chopra Jonas Wins InStyle's Woman of Impact, Law Roach Does the Work
The third annual InStyle Imagemaker Awards named Priyanka Chopra Jonas Woman of Impact, while Law Roach showed up with pale pink Matières Fécales and a feathered hem... at the one industry night built around thanking the people who make celebrities look like brands.
Take Me There, Scotty ↓
Priyanka Chopra Jonas walked into a private Los Angeles residence on October 15 and walked out as InStyle's 2026 Woman of Impact. Law Roach dressed her in a pale pink Matières Fécales SS27 coordinated set: a structured tailored jacket with dramatic split sleeves, a floor-length skirt with a feathered hem and a flowing train, white strappy sandals. The outfit was the argument before she said a word.
This is the 3rd Annual InStyle Imagemaker Awards, the one night a year the magazine stops covering celebrities and starts covering the people who make celebrities. Partners on the backdrop: Citizen, e.l.f., People Inc., and Eucerin. The format is elegant and a little recursive: celebrities present awards to their own imagemakers, the stylists and groomers and hairstylists and makeup artists who built the look that got the celebrity invited in the first place.
The Room Was Built for This Moment
The presenter lineup was a real one: Megan Thee Stallion, Charli XCX, Heidi Klum, Adam Driver, Elizabeth Debicki, Joey King, Hannah Einbinder, and Tyriq Withers. Each stepped on stage to hand a trophy to their own imagemaker, the person who decided what they wore for the shoot that made the cover or the campaign that made the deal.
The red carpet extended the talent: Anna Cathcart, Lisa Rinna, Avantika Vandanapu, Julia Stiles, Amita Rao, Ella Beatty, Hayes Warner, Lucy Freyer, Rachel Marsh. Not the biggest room in Hollywood. The most intentional one.
Priyanka received the Woman of Impact honor, which InStyle awards to a celebrity who champions causes through her platform. The award is acknowledgment, not charity. She has earned it three times over, between her UNICEF work, the productions she has built through her company Purple Pebble Pictures, and a two-decade run of maintaining genuine cultural relevance across Bollywood, Hollywood, and brand partnerships simultaneously.
Why the Imagemaker Economy Is the Real Story Here
The celebrity ad business runs on imagemakers. The stylist who puts Zendaya in Valentino generates more brand value per outfit than most campaign briefs. The MUA who creates a signature look gives a brand a visual language it can license. The groomer who keeps a man camera-ready for every appearance is an investment, not an expense.
InStyle built an awards show around this premise, and the fact that it is in its third year means it has found its audience. The people in this room are the infrastructure layer of celebrity branding. The Imagemaker Awards are, in effect, the ad industry honoring its own supply chain.
Priyanka being the one to receive Woman of Impact in this context says something specific about where her brand sits. She is not a pop star or a reality TV entity. She is an actor who has moved into production, retained a global audience, and maintained genuine spokesperson credibility across very different cultural markets simultaneously. Law Roach styling her here is a visual endorsement of her trajectory: he builds brands, and she is one.
What Comes Next for the Priyanka Chopra Jonas Brand Machine
Her film slate is the clearest sign of where her brand is heading: "The Bluff" (Amazon MGM Studios), "Citadel" season 2 (Prime Video), "Varanasi" directed by S.S. Rajamouli, her first Telugu-language film in over a decade, and "Judgment Day" alongside Will Ferrell and Zac Efron.
That is not a slate that says one market. It is four separate cultural audiences, each of which knows her for something different. The Imagemaker Awards come at a moment when she is strategically positioned to be someone different things to different audiences simultaneously. That is the hardest brand play in Hollywood, and she has been running it for twenty years.
Her team's social caption was "in style of course." That is the most understated flex of the night.
Our Read
The Woman of Impact honor at the Imagemaker Awards is, structurally, the most fitting award Priyanka could receive at this particular event. Every other presenter was there to honor someone else. She was there to be honored for what she herself built. That distinction matters at a night explicitly designed to make visible the invisible labor behind celebrity image.
Law Roach in pale pink Matières Fécales is not a coincidence. Roach is a known architect of celebrity-brand identity, and he chose a designer most of the room had never heard of for a night where fashion is supposed to do the talking. The feathered hem is the exclamation point. She does not need to explain the outfit. The outfit explains her.
Ad Watch News is an independent commentary site with no affiliation with Priyanka Chopra Jonas, InStyle, or any related enterprises. This piece draws on published sources listed below.
